BESPOKE PARTneRSHIP MODELS designed TO FIT & flow with any PHASE OF BUSINESS.
STRATEGIC SALES. MEANINGFUL PARTNERSHIPS. SUSTAINABLE GROWTH.
Commercial growth, thoughtfully delivered.
Protégé Agency is a boutique brand representation and commercial growth agency partnering with ambitious Australian-founded brands across the beauty, wellness, health and lifestyle sectors.
We provide tailored sales strategy, business development and wholesale representation, connecting considered brands with aligned retail partners and creating opportunities for long-term commercial growth.
Your strategic partner in growth.
Our approach
At Protégé Agency, we believe meaningful commercial growth is built on considered strategy, strong relationships and a clear understanding of each brand's ambitions.
Our approach extends beyond traditional sales representation. We work alongside our brand partners to identify opportunities, establish valuable commercial relationships and develop tailored strategies that support sustainable growth.
Whether you require strategic direction, hands-on business development, ongoing sales leadership or dedicated wholesale representation, our engagement models are designed to complement your business and its stage of growth.
Every partnership is tailored to your commercial objectives, operational requirements and desired level of support.
-
$1,250 / Month
Strategic guidance for brands seeking greater clarity, direction and structure across their sales and commercial operations.
Ideal for emerging brands and businesses requiring expert advice without outsourced sales execution.
Services include
Sales and commercial growth assessments
Wholesale strategy and retail positioning
Lead generation strategy and opportunity identification
Sales process and conversion reviews
Wholesale pricing and commercial recommendations
CRM assessment and sales pipeline recommendations
Sales scripts, templates and pitch guidance
Monthly strategic planning and progress reviews
Business development recommendations and action plans
Package inclusions
Initial sales and growth review
One 60-minute monthly strategy session
Tailored monthly action plan
Review of agreed sales materials
Reasonable email support within the agreed scope
Exclusions
Direct retailer prospecting and outreach
Sales calls or negotiations on behalf of the brand
Ongoing account management
Execution of marketing campaigns
Extensive pitch deck design or redevelopment
Additional meetings or implementation beyond the agreed scope
-
FROM $2,500 / MONTH
An outsourced business development partnership for brands seeking proactive sales representation, qualified opportunities and strategic retail relationships.
Ideal for brands ready to expand their wholesale, retail or distribution network.
Services include
Tailored business development and sales strategy
Retailer, distributor and wholesale prospecting
Qualified lead generation and opportunity development
Strategic partnership identification
Retailer introductions and relationship development
Wholesale outreach, follow-ups and negotiations
Sales pipeline development and management
New account acquisition
Ongoing commercial relationship development
Monthly sales activity and progress reporting
Package inclusions
Monthly business development planning
Up to two scheduled client or stakeholder meetings per month
Up to 10 hours of agreed implementation and business development support
Monthly pipeline review and reporting
Defined prospecting and outreach priorities
Email communication within the agreed scope
Optional performance commission
A performance-based commission of 5–10% may be negotiated in addition to the retainer, depending on the level of involvement, sales attribution and commercial arrangement.
Exclusions
Unlimited prospecting or outreach
Unlimited meetings or consultations
Full-time sales management or dedicated daily availability
General administration unrelated to business development
Order fulfilment, warehousing or logistics
Customer service and returns management
Paid advertising, social media management or content production
Extensive brand collateral development
Travel and onsite attendance unless separately agreed
-
FROM $4,500/MONTH
Senior-level commercial leadership for established and scaling businesses requiring strategic oversight, sales direction and ongoing growth management.
Ideal for businesses seeking executive-level sales expertise without employing a full-time sales director.
Services include
Sales leadership and commercial strategy
Revenue growth planning and forecasting
Sales targets, KPIs and performance reviews
Wholesale and distribution expansion
Strategic partnership negotiations
Key account development and relationship management
Sales process optimisation
Sales team mentoring and performance guidance
Commercial opportunity assessment
Customer journey and sales alignment reviews
Ongoing business development oversight
Package inclusions
Tailored commercial growth plan
Weekly leadership meetings
Monthly sales performance and pipeline reviews
KPI and reporting framework
Up to 20 hours of agreed strategic and implementation support per month
Agreed sales team guidance and accountability
Quarterly commercial planning
Performance incentives
A negotiated revenue growth bonus or quarterly performance incentive may be incorporated where appropriate.
Exclusions
Full-time operational management
Unlimited executive availability
Unlimited onsite attendance
Recruitment and employment administration
Financial accounting, bookkeeping or legal services
Full execution of marketing campaigns
Travel and accommodation
Work exceeding the agreed monthly allocation
-
10–15% commission
No ongoing monthly retainer for qualifying partnerships.
A tailored representation model for brands seeking outsourced wholesale sales and business development without a fixed monthly management fee.
Protégé works as an extension of your business, identifying aligned retail opportunities, developing wholesale relationships and supporting the acquisition and growth of commercial accounts.
Services include
Wholesale and retail account acquisition
National and international distribution opportunities
Retailer prospecting and outreach
Wholesale sales presentations and introductions
Commercial negotiations and account development
Retail partner relationship management
Follow-up and sales pipeline coordination
Ongoing development of acquired accounts
Commercial structure
Commission typically ranging from 10–15% of agreed attributable wholesale sales
Commission calculated on the agreed wholesale sales basis, excluding GST, refunds and applicable discounts
Defined account ownership and sales attribution
Agreed territory, product range and representation responsibilities
Initial contract term and subsequent notice period agreed before commencement
Exclusions
Guaranteed sales or revenue outcomes
Unlimited strategic consulting unrelated to representation
Extensive marketing or creative production
Paid advertising and social media management
Order fulfilment, shipping and inventory management
Retailer customer service and returns
Unrelated administrative work
Travel and additional project work unless separately agreed
Commission rates and scope are determined individually based on brand, category, market and representation requirements.
BRAND ACTIVATION FEE
A one-off activation fee applies to approved partnerships requiring initial commercial preparation, onboarding and sales activation prior to representation.
ESSENTIAL | $550 + GST
Brand onboarding • Commercial review • Wholesale readiness • Initial account targetingCOMMERCIAL | $850 + GST
Everything in Essential • Wholesale positioning • Target account mapping • Sales strategySIGNATURE | $1,250 + GST
Everything in Commercial • Strategic market review • Priority account profiling • Bespoke activation strategyAdditional strategic, creative or project-based services are quoted separately where required.
Specialist services & project-based engagements
In addition to ongoing partnerships, Protégé offers tailored consulting and project-based services for businesses requiring specific commercial expertise or deliverables.
-
From $1,750 / MONTH
A focused half-day strategic workshop.
A dedicated strategy engagement designed to identify opportunities, address commercial challenges and establish a clear direction for business growth.
Includes
Pre-engagement business and sales review
Sales pipeline and opportunity assessment
Wholesale and retail growth strategy
Lead generation and partnership planning
Sales positioning and pricing review
Sales process mapping
Half-day strategy workshop
Tailored 90-day commercial action plan
One follow-up strategy session
Exclusions
Implementation of the strategy
Ongoing sales representation
Extensive written reports beyond the agreed action plan
Pitch deck design and creative production
Additional workshops or meetings
Additional services
For brands requiring support beyond their selected package, the following services can be commissioned separately.
All prices are in AUD + GST is additional. Project fees are confirmed following an assessment of the scope and deliverables.
Our commercial terms
To ensure a transparent and productive working relationship, all engagements are subject to an agreed scope of work and commercial agreement.
Retainer arrangements
Monthly retainers are invoiced in advance.
A minimum initial three-month engagement applies, unless otherwise agreed.
Following the initial term, either party may terminate with 30 days' written notice.
Included hours, meetings and deliverables are specified in the individual proposal.
Additional work is quoted separately and requires approval before commencement.
Unused monthly hours do not automatically carry over.
Commission arrangements
Commission rates and eligible sales are agreed in writing before commencement.
Sales attribution, account ownership, territories and commission payment terms are documented in the representation agreement.
Commission is payable on agreed qualifying sales, subject to the terms of the contract.
Any onboarding fee or additional project fees are agreed before work begins.
Additional costs
Travel, accommodation, third-party expenses and onsite attendance are charged separately where applicable.
Extensive creative work, marketing production and services outside the agreed scope are quoted independently.
Your Questions, Answered
-
Our retainer engagements generally begin with a three-month initial term, allowing sufficient time to establish a strategy, develop opportunities and build commercial momentum. Ongoing arrangements are subject to the agreed notice period.
-
Yes. Project-based consulting and our Sales & Growth Intensive are available to businesses seeking focused expertise without an ongoing monthly commitment.
-
Yes. Commission-only representation is available to qualifying brands where the product, commercial opportunity and scope of representation are suitable. Each arrangement is assessed individually.
-
Our primary focus is commercial growth, sales strategy, business development and brand representation. Creative and marketing-related services may be commissioned separately where they support an agreed commercial objective.
-
No. We provide strategic expertise, active business development and commercial relationship management. Sales outcomes depend on various factors, including product-market fit, pricing, inventory, market conditions and retailer decisions.
-
Commission is calculated on net wholesale sales attributable to Protégé Agency, at the agreed commission rate of 10–15%.
Commissionable sales are calculated on the wholesale invoice value excluding GST, freight/shipping, duties, taxes, refunds, credits, cancelled orders and any agreed discounts or rebates.
Commission applies to:
New wholesale accounts introduced, developed or secured by Protégé
Orders placed by accounts directly attributable to Protégé's representation
Reorders and ongoing sales from Protégé-acquired accounts, for the agreed period of account ownership
Commission is payable following receipt of payment from the retailer or wholesale customer.
Account attribution, commission duration and treatment of existing accounts are agreed in writing prior to commencement of representation.
